From advertising to entrepreneurship, Suleman Yaqoob’s inspiring journey shows how creativity, resilience, and risk-taking transformed his career into a successful manufacturing venture, offering lessons for aspiring business leaders.
Imran Malik, Oct. 3 — Suleman Yaqoob’s career began in the fast-paced world of advertising, but today he stands as an entrepreneur in manufacturing, proving that reinvention is possible with resilience and vision.
“In advertising, every campaign taught me what worked, what failed, and what kept a brand alive,” Yaqoob said in a recent interview. “After years of helping others grow, I realized I was also building the toolkit I needed for myself.”
The transition, however, was anything but smooth. Leaving behind the stability of a steady paycheck meant embracing uncertainty. “There were sleepless nights and plenty of setbacks,” he recalled. “At times, quitting seemed easier than moving forward.”
But those struggles became the foundation of his success. Instead of seeing failures as roadblocks, Yaqoob treated them as lessons. His background in advertising gave him an edge many first-time entrepreneurs lack: the ability to tell a story, build a brand, and connect with customers.
His persistence eventually took shape in Candid Organics, his own manufacturing venture focused on natural and healthy consumer products. The range includes organic oils, skincare items, and wellness essentials — products Yaqoob believes will resonate with customers seeking authenticity and quality.
“Storytelling isn’t just for ads—it’s for business too,” he explained. “If people believe in your vision, they’ll support it.”
Over time, his persistence began to pay off. What started as a leap of faith slowly transformed into a growing business in the manufacturing sector. Today, he credits his progress not just to strategy, but to courage.
“Many people stay in their comfort zones,” Yaqoob said. “For me, the fear of never trying was greater than the fear of failing.”
His journey, from advertising professional to entrepreneur, stands as a reminder that careers don’t have to follow a straight line. For those debating whether to leap, Yaqoob’s story offers one clear message: success belongs to those willing to reinvent themselves.


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