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    FoodPapa makes a splash — But fizzles in execution

    Imran MalikBy Updated:580 Comments2 Mins Read
    FoodPapa

    Karachi | June 24, 2025 — Ali Shaikhani, a U.S.-based businessman who rose to prominence through high-profile charity initiatives and Ramadhan transmissions in partnership with JDC, is once again in the spotlight. This time, he’s making waves in Pakistan’s digital economy with the launch of a new food delivery platform: FoodPapa.

    Marketed as a local alternative to the well-established FoodPanda, FoodPapa was expected to offer a fresh, tech-driven food delivery experience. However, industry watchers and early users say the platform has so far failed to meet expectations.

    In a widely circulated LinkedIn analysis, digital strategist Usman Minhas dissected the platform’s shortcomings in a post titled “FoodPapa vs FoodPanda | A Bold Move, But Poorly Executed.”

    READ MORE: Careem Rides suspends operations in Pakistan

    Minhas applauded the intent behind the initiative — supporting local innovation — but criticized nearly every element of its launch:

    “This is not just a delivery service, it’s a tech platform,” Minhas wrote, noting the app’s poor functionality, basic design, and repeated crashes.

    He highlighted the absence of key startup fundamentals:

    • No structured leadership (missing a proper CEO/CTO/CMO framework)
    • No website — an unusual omission in 2025
    • Fake employee profiles are hurting brand credibility
    • No live restaurant integration at launch
    • Weak brand messaging, heavily tied to charity rather than service quality

    Minhas also remarked that FoodPapa feels more like a goodwill extension of JDC than a standalone, scalable company.

    Despite the criticism, many still see potential in the venture — if it pivots quickly. Shaikhani’s visibility, financial resources, and goodwill within Pakistan’s social ecosystem could still serve as a launchpad for future iterations of the platform.

    But as it stands, FoodPapa has entered the race limping, not sprinting — a cautionary tale for anyone hoping to disrupt mature markets without the foundations of tech, team, and timing.

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    Founded in 2013 by Editor, Imran Malik, MediaBites is a trusted news platform covering media, global affairs, technology, health, new joinings and entertainment. I have been a Working Journalist Since 2013.

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