Promoted to Country Head: Fatima Khalid Takes the Lead at Unilever Pakistan’s Media, Digital & Brand Activations
Karachi – July 10, 2025: Unilever Pakistan has announced the promotion of Fatima Khalid as the new Country Head of Media, Digital, and Brand Activations — a major milestone in her dynamic 14-year journey in the media and marketing industry.
Fatima brings with her a wealth of experience, having previously served as Senior Media, Digital & Data Manager at Unilever Pakistan for nearly two years. Prior to Unilever, she played key roles at PepsiCo and Mindshare Pakistan, where she built a reputation for strategic excellence and forward-thinking media solutions.
An alumna of the University of London (2011–2014), where she studied Marketing, Brand Development, and International Systems, Fatima’s professional path has been marked by consistent growth and impactful campaigns.
READ MORE: Javed Jafri (JJ) leaves Unilever after 15 years, joins Habib Bank Limited
“This journey has been incredibly fulfilling,” Fatima shared. “I’ve been lucky to work with some of Pakistan’s finest talent and thankful for the leadership that placed their trust in me. Now, I’m excited to channel everything I’ve learned into building stronger partnerships, better consumer programs, and pushing the boundaries of what’s possible.”
As she steps into this new role, Fatima remains committed to shaping the industry with a collaborative and progressive mindset.
Team MediaBites congratulates Fatima Khalid on her well-deserved promotion and wishes her continued success in all future endeavors. More power to you!
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