Fatima Fertilizer has become the first Pakistani company to officially with the United Nations Development Programme (UNDP) by adopting the SDG Impact Framework. This milestone underscores the company’s commitment to sustainability, aligning its operations with the UN’s Sustainable Development Goals (SDGs). To celebrate this achievement, the company launched a campaign emphasizing its dedication to sustainable practices.
The campaign highlights Fatima Fertilizer’s integration of the impact framework across eight key areas aligned with SDGs. These efforts span various sustainability and community development fronts. Notably, the company is driving renewable energy adoption and reducing fossil fuel dependency (SDG 7). It also promotes digital tools for rural empowerment (SDG 9) and supports responsible fertilizer use to ensure sustainable agriculture (SDG 12). Additionally, Fatima Fertilizer contributes to national food security by enhancing crop yields by at least 10% (SDG 8).
The company’s initiatives further include sustainable land management to preserve biodiversity (SDG 15) and the establishment of Pakistan’s first internationally accredited soil and water testing lab. Empowering rural women and reducing post-harvest losses (SDG 5) are also key priorities, along with real-time weather updates provided through the Sarsabz Digital App (SDG 9).
Commenting on the achievement, COO Asad Murad stated, “Our partnership with UNDP marks a critical milestone, reaffirming our leadership in sustainable development within Pakistan’s corporate sector.” Director Marketing and Sales, Rabel Sadozai, added, “This collaboration sets a new standard for sustainable agriculture and corporate responsibility in Pakistan. Our initiatives aim to create lasting positive impacts on both the community and the environment.”
By pioneering this partnership, Fatima Fertilizer aims to inspire other businesses to embed sustainability into their operations, fostering a culture of environmental and social responsibility across Pakistan’s corporate sector.
