In a significant career milestone, Faizan Siddiqui has been appointed as the Chief Operating Officer (COO) of Sona Centers (an initiative by Jahangir Piracha MD & CEO of Fauji Fertilizers), a leading name in Pakistan’s agricultural sector. With over a decade of diverse experience in marketing, brand management, and channel development, Faizan is well-positioned to drive strategic growth and operational excellence at Fauji Fertilizers.
Sona Centers, an initiative by Jahangir Piracha MD & CEO of Fauji Fertilizer Company Limited, is dedicated to providing comprehensive support to farmers through a range of services. The primary objective of Sona Centers is to facilitate farmers’ access to high-quality fertilizers, expert agricultural guidance, and related services.
By serving as a one-stop solution, Sona Centers aims to empower farmers to boost productivity, improve crop yields, and enhance their overall livelihoods.
Before this role, Faizan served as Syngenta’s Marketing Campaign and Digital Manager for nearly four and a half years. His tenure there was marked by innovative marketing strategies and a focus on digital transformation. Before Syngenta, he held key marketing and digital management positions at the Diamond Group of Industries and Servis Group, gaining valuable expertise in these roles.
Faizan’s extensive career also includes a notable stint with Fatima Group (Fertilizers), where he contributed as a Brand Manager and Channel Development Manager. His journey in Pakistan’s corporate landscape began in March 2011 as a Business Officer at the Nishat Group.
An alumnus of The Australian National University, Faizan completed his Master’s in Business and Management (2008–2010), equipping him with a strong academic foundation that complements his professional accomplishments.
