Faiza Azam Bachani, a well-known name in Pakistan’s marketing and digital sphere, has reached an exciting new milestone in her career. PepsiCo Pakistan has promoted her from Senior Digital Lead to Senior Brand Manager – Colas, a role that places her at the heart of some of the company’s biggest brands. The promotion has sparked well-deserved congratulations across the industry, as Faiza is widely recognized for her award-winning contributions to FMCG marketing over the past seven years.
Her track record speaks for itself. Faiza has led high-impact campaigns for Pepsi, 7UP, Lays, Mountain Dew, and Sting, consistently blending creativity with performance to deliver impressive results — including 2x media ROI and some of the highest engagement numbers for PepsiCo brands. With deep expertise in digital-first strategies, influencer marketing, and global media partnerships with platforms like Google, Meta, TikTok, and Snapchat, she has shaped campaigns not only in Pakistan but also across North America and the Middle East.
Faiza has played a crucial role in building omnichannel brand strategies, overseeing everything from Ramadan and Cricket tentpole campaigns to retail innovations and personalized, data-driven communication. Her ability to align media execution with business goals has made her one of PepsiCo’s most trusted marketing leaders. As she steps into broader brand ownership, she brings a strong mix of channel mastery, strategic thinking, and cross-functional leadership spanning media, creative, PR, insights, sales, and finance.
Her achievements include 12 Effie Awards, a PepsiCo Global BAM Award, and the Grand Prix Dubai Lynx, along with scaling PepsiCo’s first-party data by 2x, lifting digital share by seven points, and leading campaigns that drove a remarkable 15-point rise in purchase intent. With experience across more than 16 FMCG brands, six regional markets, and three major media agencies, Faiza’s career continues to grow in both depth and impact.
Her promotion marks an exciting chapter not just for her, but for PepsiCo’s brand-building future — and many in the industry believe this is only the beginning of what she will achieve next.
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