Facebook is taking serious action against spam and fake content. In the first half of 2025, the platform removed over 10 million fake profiles and 500,000 spam accounts. This is part of Meta’s new efforts to make Facebook safer and better for real users and original content creators.
The company is now targeting copied or reused posts that add no creative value. Whether it’s a repeated video, image, or text, Facebook is cracking down on anything that looks unoriginal or spammy. The goal is to give genuine creators more visibility while reducing the reach of accounts that post low-effort or copied content.
Meta has also taken down large networks that were posting the same content over and over again. In 2024, the company removed over 100 million fake pages and 23 million impersonator profiles pretending to be someone else. Accounts that copy and paste the same messages or try to fool users are now being punished with lower visibility and fewer chances to earn money through the platform.
Facebook is also testing new tools that help give credit to the original creators. If someone uses another person’s work, these tools will help point back to the source.
Overall, this cleanup aims to protect the quality of content on Facebook and make sure original voices are heard. Meta says it wants to support real creators by cutting down on fake likes, comments, and spammy engagement. This is a big step to ensure Facebook remains a place for genuine connection and creativity.
