Denmark is about to become the first country in Europe to give people copyright over their own face, voice, and body to fight AI deepfakes.
A new proposal supported by almost all parties in Denmark would change the copyright law so people can claim rights to their physical appearance and voice.
This means if someone makes a fake video, audio clip, or image using your likeness without permission, you can demand it gets taken down and even get compensation.
Culture Minister Jakob Engel-Schmidt said he wants to send a clear message that everyone owns the rights to their own face and voice.
He called it necessary because people today can be copied digitally and misused in ways we couldn’t imagine before.
The law is expected to be finalized this fall and take effect before the end of 2025.
It will allow exceptions for parody and satire to protect freedom of expression, but it focuses on stopping harmful uses like fake p*rn videos, scams, and false political content.
If tech platforms do not remove this content when asked, they could face big fines.
Denmark also plans to push for similar protections across Europe when it takes over the EU presidency in 2025.
Many experts see this as a major step in giving people back control in a time when AI can easily clone voices, faces, and even full body movements.
The move is part of a bigger trend where governments try to keep up with fast AI developments and protect citizens from abuse and fraud.
Denmark might lead the way, but the rest of Europe is watching closely.
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