A recent deepfake video starring Priyanka Chopra Jonas has set off alarms across the internet, highlighting a distressing trend in the entertainment industry.
Joining a list of Bollywood actresses victimized by technology-driven crimes in recent months, Chopra Jonas found herself at the center of a manipulated video, alongside Rashmika Mandanna, Kajol, and Alia Bhatt, who have faced similar AI-generated content.
The video in question ingeniously altered Priyanka’s voice to mimic the renowned star. Extracted from an interview podcast hosted by YouTuber Ranveer ‘Beer Biceps’ Allahbadia, this manipulated footage appeared to endorse a fictitious brand, purportedly revealing the actress’s annual earnings.
Within the video, the fabricated voice asserts, “Hi everyone, I’m Priyanka Chopra. I’m an actress, model, and singer, and in 2023, I earned 10,000 Lakh. Apart from my work in movies and music, I actively participate in various investment projects.”
Additionally, the misleading video promoted a project supposedly associated with a friend of Priyanka’s, Ruchi Bhalla, promising substantial weekly earnings of up to Rs. 300,000. It encouraged viewers to subscribe to a Telegram channel and follow specified instructions, claiming personalized benefits upon mentioning Chopra Jonas as a referral.
Despite the video’s continued accessibility, the Instagram account responsible for its dissemination has since been deleted, raising concerns about the spread of false information and the misuse of celebrity identities online.
The incident with Priyanka Chopra Jonas underscores the urgency for vigilance against deepfake content, urging users to verify information and remain cautious of misleading endorsements or claims propagated through manipulated media.