Ever since the announcement of the Barbie movie starring Margot Robbie as the iconic character, fans have been eagerly awaiting its release on July 21st. As the date draws nearer, the marketing team behind the film has been going all out to create a pink frenzy.
Social media is buzzing with excitement as the Barbie movie marketing team works tirelessly to generate hype. They have been rolling out new stunts and collaborations almost daily, ensuring that the release is impossible to miss.
Spotted this thing from 10 miles away flying over #Malibu today. Is that a…. real life #Barbie Malibu House?? Seems to be. Pink everything… a water slide… floating "KEN" letters. Publicity stunt? Huge Barbie fans? Filming location #BarbieMovie ? Who knows. @kcalnews pic.twitter.com/6x9gEcFoVf
— John Schreiber (@johnschreiber) June 26, 2023
Fashion enthusiasts have been praising Margot Robbie and her stylists for their impeccable choices, including Barbie-esque pink tweed jackets sourced from the Chanel archives, as well as vibrant pieces from Prada, Bottega Veneta, and Valentino, which the star has been wearing during the film’s press tour.
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Unbox the iconic #BarbiexALDO styles from our limited-edition collection, dropping tomorrow. Sign up for early access to shop today at https://t.co/HWyLgHnIsn pic.twitter.com/K9hGx6di2l— ALDO Shoes (@ALDO_Shoes) June 28, 2023
One of the recent and particularly noteworthy stunts is the creation of an Airbnb listing for Barbie’s Malibu DreamHouse. Although the photos on Airbnb depict a dollhouse model of the mansion complete with an infinity pool and an outdoor dance floor, leaked images of the actual pink property have surfaced.
The exclusive Forever 21 x Barbie Collection is here! It's fantastic 💕 pic.twitter.com/AvdCsWccMp
— Brea Mall (@ShopBreaMall) June 4, 2022
Photojournalist John Schreiber even tweeted a video, revealing that this enormous stunt can be seen from a distance of 10 miles (or 16km). The DreamHouse is just one of many grand marketing endeavors undertaken by the team to ensure that the Barbie movie captures the attention of the world.
Apart from the DreamHouse stunt, there are numerous brand collaborations and advertising techniques in play. Several fashion labels have launched clothing lines featuring the pink Barbie logo or paying tribute to her iconic style.
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Aldo stands out with their collection of pink and silver shoes and bags adorned with hearts and sparkles. Each piece even comes in Barbie-themed packaging.
Gamers haven’t been forgotten either, as Xbox has released a DreamHouse console and custom faceplates. Additionally, the racing game Forza Horizon 5 now allows players to virtually “drive” Barbie’s 1956 Chevrolet Corvette EV and Ken’s 2022 GMC HUMMER EV.
And for those interested in decor, Architectural Digest offers a tour of the DreamHouse with Margot Robbie dressed in full Barbie attire, providing inspiration for Barbie-themed home aesthetics.
No way! Do you have any pictures of it?
— Moshe Isaacian (@MosheIsaacian) June 26, 2023
In this Barbie-dominated world, the marketing team is leaving no stone unturned in their efforts to make the movie an unforgettable experience for fans and beyond.
Not surprisingly, the extensive range of Barbie-themed promotions has received some criticism. One particular advertisement filmed at a DreamHouse-like property for insurance company Progressive has raised eyebrows, while a photo of a pink bench featuring a Barbie advertisement with what appears to be an anti-homeless design has garnered criticism on Twitter.
Despite these criticisms, it is evident that the Barbie fever is spreading, and the world is eagerly embracing the pink wave. We are all excited to see what the marketing team has in store for us next, as they continue to surprise us with their creative and pink-filled endeavors!
