Apple is rumored to release a thinner iPhone 15 this year, based on a recent article by the Information. The new device, codenamed D23, is likely to be introduced together with the new iPhone 17 series, in September 2025. This innovative iPhone uses Apple‘s A19 processor and has a 6. inch screen. 6″ inch screen made of a sleek aluminum frame. Getting rid of the existing design, there will be a modern punch-hole cut out to the phone, which is very similar to those of Android smartphones and will replace the larger dynamic island seen on the iPhone 15 series. Apple this claim due to a new battery technology that the company is in the process of developing. This technology guarantees the higher energy density and so a smaller battery can provide enough power more efficiently. With this achievement, Apple will be able to have a smaller but not less powerful device now.
The analysts state that the newest iPhone model might be the highest price Apple has ever introduced possibly more than iPhone 17 Pro Max. This implies that the company’s new product will not only be thinner, but also will be featured with high-end features and latest technology. The slimmer iPhone is said to be one of the features the Apple plans to introduce and as well as to discontinue the iPhone plus model. Rather than, the company might design a smaller model that will be affordable. This implies iPhone 16 Plus to be the last among the models of large non-pro models from Apple that will be launched in September 2024.
Also, Apple competes with other smartphone manufacturers very hard. As per the International Date Center (IDC), Samsung commanded a 20% market share. Impressively, it saw a 8% growth in the first quarter of 2024, standing out as the leading smartphone brand. Apple is in the second place with 17. With only 3% market share, the error rate dropped to 9%. 6% decline in shipments. It is widely acknowledged that Samsung is one of the most successful companies in the world in terms of its AI-enhanced Galaxy S24 series.
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Another measure Apple will take in the marketing section is producing two new iPhones in 2025. This includes the latest version of an iPhone SE. Such affordable alternative, like the latest iPad Pro with M4 chip, is intended to extend consumers’ choices and make the competitive edge of Apple more sophisticated.