Alliancez expands leadership as digital ad tech pioneer deepens local roots and global reach

Alliancez, Pakistan’s leading ad tech company, promotes Ramish Arif and Mohsin Hassan to key leadership roles, reinforcing its expertise in programmatic advertising, digital strategy, and performance-driven media solutions.

By Imran Malik – August 2, 2025

LAHORE – In a strategic move aligned with its continued growth, Alliancez—Pakistan’s pioneering ad tech company, has announced key promotions within its senior team. Ramish Arif has been elevated to Media Manager, while Mohsin Hassan steps into the role of Associate Director – Business.

These promotions reflect Alliancez’s strong commitment to internal talent development and innovation as it strengthens its positioning as Pakistan’s leading programmatic media buying firm.

Ramish Arif – Media Manager

Known for his sharp understanding of brand strategy, media planning, campaign analytics, and creative execution, Ramish has led multiple standout digital campaigns and helped position Alliancez as a go-to partner for results-driven media execution.

Mohsin Hassan – Associate Director, Business

With his deep expertise in account handling, strategic partnerships, and client servicing, Mohsin has consistently delivered commercial success and operational growth. His promotion reinforces the company’s dedication to business development and client-centric excellence.

Alliancez: Ad Tech Trailblazer Founded in Karachi

Founded in 2018 in Karachi by Muhammad Ghouse Uddin Khan, Alliancez emerged with a bold mission: to bring programmatic advertising to Pakistan at a time when awareness was still nascent. Ghouse, drawing on over 15 years of media experience, launched the first-ever Pakistani-run video ad network, Resonance—a game-changer in local digital advertising.

“Clients weren’t aware of the tool’s benefits early on,” says Ghouse. “But we persisted—and now, brands like Coke, Pepsi, and Unilever are actively investing in programmatic because of its transparency, precision targeting, and premium inventory access.”

From campaign design to real-time bidding and cross-platform analytics, Alliancez offers end-to-end services using tools like Google DV360—a more sophisticated and efficient alternative to standard Google Ads. The agency operates in Karachi, Dubai, and Singapore, and is now driving the frontier of digital out-of-home (DOOH) programmatic advertising through recent partnerships with Do Advertising and Signways Communications.

What Sets Alliancez Apart

• Built for the future: Pakistan’s only locally developed video ad network
• Tech-powered solutions: Programmatic, SEO, creative development, affiliate marketing, and monetization services
• Data-driven impact: Real-time reporting, brand-safe inventory, and transparent billing
• Ad tech roots, not just media buying: “We are not a traditional agency. We are an ad tech provider helping brands build businesses,” Ghouse emphasizes.

Talent & Vision

While Alliancez leads the way in innovation, its founder acknowledges the challenge of finding digitally skilled talent in Pakistan’s evolving ad space. However, promotions like those of Ramish and Mohsin reaffirm the company’s belief in investing in people who understand the full spectrum of digital marketing.

“Their growth is a reflection of our company’s DNA—innovation, strategy, and impact,” Ghouse notes.

Congratulations to Ramish Arif and Mohsin Hassan—two driving forces in Alliancez’s next chapter.

🌐 Visit www.alliancez.com to learn more about the company’s tech-led approach to advertising.