Digital marketing professional Ahmed Paracha has joined Jack of Digital as Account Manager, TikTok, reflecting the growing focus on short-form video and platform-specific brand strategy.
Imran Malik – MediaBites – January 28, 2026
In a strategic move that highlights the rising importance of short-form video platforms, Ahmed Paracha has been appointed as Account Manager – TikTok at Jack of Digital, one of Pakistan’s leading digital marketing agencies.
The appointment comes at a time when brands are placing greater emphasis on TikTok as a core channel for audience engagement and growth. Paracha’s new role will see him leading client strategy, creative execution, and campaign performance specifically for TikTok accounts across Jack of Digital’s diversified portfolio.
In a statement shared on LinkedIn, Paracha described the new opportunity as “an incredible chapter,” expressing enthusiasm about working with brands and creators to unlock TikTok’s potential. He thanked his previous colleagues and mentors for their support and welcomed the challenges and “new beginnings” ahead.
Paracha brings with him extensive experience in digital content strategy, social media account management, and data-driven campaign optimization. Before joining Jack of Digital, he worked with multiple notable agencies and brands, where he was instrumental in scaling social media engagement and audience reach on emerging platforms.
At Jack of Digital, his appointment is expected to strengthen the agency’s TikTok offering, which has seen a surge in demand from clients aiming to capture Gen Z and millennial audiences.
A senior executive at Jack of Digital welcomed Paracha to the team, noting, “Ahmed’s insight into platform trends and creator ecosystems will be invaluable as we continue to expand our TikTok capabilities. We are confident he will drive impactful results for our clients.”
Industry observers say the move reflects a broader trend in Pakistan’s digital marketing landscape, where specialized roles focused on TikTok and other short-form video platforms are rapidly gaining prominence.
Paracha’s joining signals a renewed focus by agencies on talent equipped to navigate the fast-evolving dynamics of social media marketing, aligning with global trends that prioritize creative storytelling and audience engagement on platforms like TikTok.
