Experienced marketing professional Ahmreen Basit has assumed the role of Head of Marketing at Unity Foods Limited. Prior to joining Unity Foods, Ahmreen served as the Head of Marketing at The University of Faisalabad.
This marks Ahmreen Basit’s first marketing role in Karachi, the epicenter of marketing activities in Pakistan. Ahmreen brings a wealth of experience in marketing, sales, and media strategy, with a remarkable track record of accomplishments throughout her career.
Previously, she held a senior marketing position at Madina Private Limited, where she spent two successful years maximizing the potential of the oil and ghee industry.
Before that, she made significant contributions to Kashmir Banaspati & Oil (UIL) for nearly a decade in various marketing roles, with experience in both Lahore and Faisalabad offices.
Ahmreen’s impressive career also includes a tenure of almost two years at Nishat Group of Companies. Her professional journey began in 1996 when she started as an Office Coordinator at Varioline Pakistan, where she remained for nearly four years.
Ahmreen Basit excels in multiple facets of marketing, including strong sales and marketing skills, proficiency in media and digital media, strategic marketing and media planning, and expertise in public relations tailored to a diverse clientele.
She earned her MBA in Marketing from the Federal Urdu University of Arts, Science & Technology in Islamabad.
Mediabites extends its congratulations to Ahmreen Basit on her significant appointment at Unity Foods and wishes her the very best in her new role.