Pakistani YouTuber Iqra Kanwal faced criticism after losing the Best YouTuber award to DHA Wali Maid, as her comments about the result sparked mixed reactions online
Webdesk Zunaira Fatima
Popular Pakistani YouTuber Iqra Kanwal has faced criticism on social media following her reaction to losing the Best YouTuber award at the Pakistan Influencer Awards.
Iqra, widely recognised for her YouTube channel Sistrology, lost the award to content creator DHA Wali Maid. Following the announcement, she expressed her disappointment but also acknowledged the winner, saying that everyone deserved recognition.
She thanked her supporters for voting for her and appreciated their efforts. Iqra also spoke about her journey as a content creator, highlighting the challenges of building a community of seven million followers and consistently producing 30-minute videos.
In another statement, she defended her work and expressed confidence in her identity as a YouTuber. She said she knew the value of her channel, Sistrology, and the support of her audience.
Her husband also commented on the award ceremony, describing the experience as a learning opportunity. He said they enjoyed the event, met good people and congratulated the other winners.
Meanwhile, social media users shared mixed reactions to Iqra’s comments. Several users criticised her response, arguing that content quality was more important than video length. Others mocked her disappointment and questioned why she was reacting so strongly to losing one award.
However, some of her fans defended her and described the award decision as unfair. They argued that DHA Wali Maid mainly creates short reels and cooking content, while Iqra produces longer YouTube videos and vlogs.
DHA Wali Maid launched her YouTube channel in September 2025 and gained approximately 1.3 million subscribers within a year.
The Pakistan Influencer Awards were organised by ARY Digital in collaboration with several multinational brands at the Expo Centre in Karachi on November 7.
The incident has generated considerable discussion online about award selections, content quality and recognition in Pakistan’s growing digital creator industry.
