MAP Pakistan, Marketing Associates and Professionals Pakistan, brings together marketing leaders, business professionals, and industry experts at Royal Palm Golf & Country Club to celebrate marketing excellence and purposeful leadership.
WEBDESK – MEDIABITES.COM.PK
The 4th Pakistan Marketing Day Summit 2026, organized by MAP Pakistan, Marketing Associates and Professionals Pakistan, concluded on 14 October 2026 at Royal Palm Golf & Country Club, Lahore, with the organization describing the event as a resounding success.
Held under the theme “Marketing with Purpose. Leading with Impact,” the Summit ran from 3:00 PM to 9:00 PM and brought together marketing professionals, business leaders, industry experts, and thought leaders from across the country for an evening of keynote addresses, panel discussions, and professional networking.
The proceedings were opened with a welcome address by Dr. Shahid A. Zia, Chairman PMD 2026, followed by an overview of MAP Pakistan’s journey and vision by Tariq Asmat, CEO of MAP Pakistan, Marketing Associates and Professionals Pakistan.
Zaki Aijaz, Regional Chairman FPCCI, delivered special addresses, with Mian Misbah-Ur-Rehman – Patron in Chief, Founder Group; Ex-President LCCI; Ex-President Lahore Gymkhana Club, serving as Chief Guest.
The Summit featured a strong lineup of speakers addressing some of the most pressing themes in contemporary marketing.
Mohammad Sajjad Moghal spoke on scaling Pakistani businesses for global impact, while Marium Muzafar addressed the fundamentals of building a valuable brand. Zeeshan Qureshi examined how artificial intelligence is reshaping the attention economy, and Badar Khushnood presented on what it means to be an AI-ready marketing leader.
Farooq Soomro delivered a session on purpose-driven branding, and Imran Saleemi shared brand-building lessons from Rainbow Cash and Carry. Dr. Syed Urfi Hashmi explored the role of purpose beyond profitability, Anum Mir spoke on building brands beyond the product, and Ambassador Dr. Smily Gupta addressed the journey from passion to purpose.
The evening concluded with a vote of thanks by Dr. Shahid A. Zia, followed by a group photograph, dinner, and an extended networking session that provided delegates the opportunity to build connections with sponsors, partners, and fellow marketing professionals.
Tariq Asmat also outlined the way forward for the PMD Summit, including future plans for PMD Awards and continued investment in Pakistan’s marketing community.
MAP Pakistan, Marketing Associates and Professionals Pakistan, acknowledged contributions from sponsors, partners, collaborators, speakers, delegates, volunteers, and its wider membership, stating that the event’s success was a collective achievement of the entire marketing community.
Pakistan Marketing Day is observed annually on 14 October, with MAP Pakistan, Marketing Associates and Professionals Pakistan, serving as the national body for marketing professionals in the country.
— MediaBites.com.pk
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