Toyota Fortuner Sees Massive Price Drop in Pakistan as Toyota Celebrates 35 Years

Toyota Pakistan has taken the auto market by surprise by announcing one of the biggest price reductions ever seen on the Toyota Fortuner. As part of its 35-year celebration, the company has slashed prices by more than PKR 25 lacs, making the popular SUV significantly more accessible for Pakistani buyers at a time when affordability is a major concern.

The Fortuner — long known for its rugged off-road performance, strong resale value, and durability — now falls into a price bracket that could reshape the premium SUV segment.

Biggest Toyota Fortuner Price Cuts in Years

Under the special “Built to be Unbeatable” campaign, Toyota has reduced the ex-factory prices of its two bestselling variants:

• Fortuner G: Old price PKR 14,939,000 → New price PKR 12,435,000 (Savings: PKR 2,504,000)

• Fortuner V: Old price PKR 17,509,000 → New price PKR 14,935,000 (Savings: PKR 2,574,000)

These reductions make the Fortuner more than PKR 25 lacs cheaper — a rare and bold move in Pakistan’s SUV market, which has struggled due to rising costs, currency pressure, and low consumer demand.

Market Impact and Buyer Reaction

The auto industry has faced a challenging year with declining sales, expensive car financing, and high inflation. In this environment, Toyota’s massive price cut comes as a breath of fresh air for buyers and a strategic step for the company.

Market analysts believe the decision could trigger new competition in the premium SUV category. Buyers who were previously considering mid-range SUVs may now look toward the Fortuner because of its improved affordability and strong brand reliability.

For many consumers, this is the first major price relief they’ve seen after years of continuous price hikes across all car segments.

Limited-Time Offer Encourages Quick Purchases

Toyota has clarified that this special pricing is available for a limited time and limited quantity only.
With demand expected to rise after this announcement, potential buyers may need to act quickly before stocks run out.

The company aims to mark its 35 years in Pakistan with a gesture that reinforces customer trust and highlights the Fortuner’s long-standing reputation as a tough, dependable SUV built for Pakistani roads.

A Strategic Move to Boost the Auto Sector

Industry insiders suggest that Toyota’s price reduction may motivate other manufacturers to introduce competitive pricing or promotions to revive slowing car sales in Pakistan. As used car imports continue to rise, local manufacturers are under pressure to retain market share.

By cutting prices on a flagship model, Toyota has positioned itself ahead of the trend and set a new tone for the industry going into 2026.

The 35th-anniversary offer not only celebrates Toyota’s journey in Pakistan but also gives buyers a rare opportunity to purchase one of the country’s most trusted SUVs at an unbeatable price.

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