Caviar, the Russian luxury brand famous for its ultra-exclusive smartphones and watches, has once again pushed the boundaries of extravagance. The company has unveiled its Gold Collection for the iPhone 17 series, featuring three stunning models crafted entirely from 18-karat gold. Each of these hand-finished masterpieces carries a price tag exceeding $67,000, making them some of the most expensive smartphones ever released. With production strictly limited, the collection is aimed squarely at collectors, celebrities, and high-net-worth buyers seeking rare technology.
Design and Luxury Variants
The Gold Collection introduces three models: Palmette, Bitcoin, and Solar, each combining opulent craftsmanship with distinctive symbolism.
The Palmette model draws inspiration from the palm trees of the UAE and Art Deco architecture. Its 18K gold body is engraved with a palm-leaf motif, while more than 100 diamonds are hand-set into the design. Even the Apple logo is adorned with stones. Pricing begins at $72,500, making it the most expensive of the three.
The Bitcoin edition celebrates the rise of cryptocurrency, featuring a raised Bitcoin emblem at the center of the gold chassis. Cryptographic motifs run across the phone, symbolizing financial freedom and digital wealth. Starting at $67,640, this model appeals to crypto enthusiasts and collectors alike.
The Solar edition features a polished gold surface resembling a solid ingot. Its smooth, reflective body contrasts with a diamond-studded Apple logo. Priced from $71,070, it pays tribute to gold’s natural brilliance and durability.
Extremely Limited Production
Caviar’s Supreme packaging enhances the exclusivity of these phones, combining wood, leather, and gold-plated elements. Each purchase comes with a certificate of authenticity, and only three units per model will be produced, ensuring rarity and collectibility. For comparison, Caviar’s Victory Collection for the iPhone 17 Pro starts at $10,060, highlighting the significant premium for the Gold Collection.
Analysis – Why Luxury iPhones Are Trending
Caviar’s Gold iPhones reflect a growing trend in the ultra-luxury tech market: converting everyday technology into collectible status symbols. Several factors are driving this trend:
1. Demand Among Ultra-High-Net-Worth Buyers
Luxury smartphones are not about functionality; they signal status, wealth, and exclusivity. Limited editions create a sense of urgency and prestige among collectors worldwide.
2. Fusion of Technology and Jewelry Craftsmanship
Brands like Caviar are combining fine jewelry techniques with modern technology. Diamond encrusting, gold plating, and hand-engraving make the device a wearable art piece rather than just a smartphone.
3. Investment Potential
Limited-run luxury devices often appreciate over time, making them attractive not only for personal use but also as alternative investments.
4. Branding and Marketing
By releasing phones in tiny quantities and pricing them astronomically, Caviar elevates its brand perception globally. Each sale doubles as a high-profile marketing statement, reinforcing the exclusivity of the brand.
Luxury Smartphone Market in 2025
The ultra-luxury smartphone segment is growing, with collectors seeking unique designs from brands such as Caviar, Goldvish, and Vertu. Pakistan’s luxury buyers are increasingly aware of such products, particularly among tech enthusiasts and celebrity circles. While the iPhone 17 Gold Collection may never appeal to the average consumer, it represents a premium niche that thrives on rarity, design, and status.
What This Means for Apple Users and Collectors
For Apple enthusiasts, the Caviar Gold iPhone 17 is not just a phone — it’s a symbol of prestige and exclusivity. With prices starting at over $67,000 and production capped at just three units per model, owning one of these devices is akin to owning a piece of modern art. For collectors, it is an opportunity to own one of the rarest Apple devices ever created.
Final Thoughts
The iPhone 17 Gold Collection is the ultimate statement in luxury smartphones. While few will ever use it as a daily device, it perfectly exemplifies how tech companies like Caviar are blurring the lines between technology, jewelry, and art. As the luxury smartphone market expands, more brands will likely adopt similar strategies, catering to ultra-wealthy buyers who value exclusivity over utility.
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