Maryam Nawaz’s Obsession with TikTok – Political Strategy or Public Distraction?

Punjab Chief Minister Maryam Nawaz has recently caught the attention of social media users across Pakistan, not just for her political work but for her interesting activity on TikTok. The platform, known for its short, engaging videos, has become a space where the CM shares glimpses of her work and daily life in a format that resonates with younger audiences.

Addressing critics who question the effort behind creating content, Maryam Nawaz explained that making TikTok videos requires planning and effort. “TikTok doesn’t happen automatically. You have to work on it—whether it’s coordinating videos, presenting your work, or showing how things are done,” she said. Her comments clarify that these videos are not just casual clips but a way to communicate her initiatives and government efforts in an accessible format.

The CM also emphasized that her videos are part of connecting with citizens and highlighting the work of her administration. She shared examples from her healthcare reforms, showing how the government is ensuring that remote areas in Punjab receive proper medical attention. By combining informative content with short, visually engaging clips, she aims to make governance more relatable and understandable to the public.

Maryam Nawaz’s TikTok engagement reflects a growing trend among politicians who are using social media to reach audiences beyond traditional platforms. While some critics may see it as a distraction, supporters note that her videos help bridge the gap between government actions and citizen awareness. “People can see what is being done, understand the efforts behind each initiative, and feel connected to their leaders,” she remarked.

By using TikTok to highlight real work and reforms, Maryam Nawaz demonstrates how digital platforms can serve as tools for transparency and public engagement. Her approach shows that social media, when used thoughtfully, can be more than entertainment—it can be a channel to inform, educate, and inspire citizens about ongoing government initiatives.