Honda Atlas launches Pakistan’s first locally assembled hybrid SUV — the HR-V e:HEV

Honda Atlas Cars (Pakistan) Limited has officially launched the country’s first HR-V e:HEV at its manufacturing plant in Manga Mandi, Multan Road, Lahore. The launch event was attended by senior Honda leadership, production and sales partners, and media representatives.

Lahore – July 28, 2025

The highlight of the event was the presence of Mr. Toshio Kuwahara, Vice President, Head of Regional Unit (Asia & Oceania), Regional Operations (Associated Regions) of Honda Motor Co., Ltd., who addressed the audience and emphasized Honda’s global commitment to environmental performance, innovation, and responsibility for the future. He stated that hybrid technology plays a crucial role in moving toward a more sustainable mobility industry, and introducing this latest technology to the Pakistani market reaffirms Honda’s strong and ongoing commitment to the country.

Mr. Aamir H. Shirazi, Chairman of Honda Atlas Cars (Pakistan) Limited, expressed immense pride in leading the introduction of next-generation hybrid technology in Pakistan. He reaffirmed HACPL’s vision to contribute to the country’s transition toward clean, efficient, and intelligent mobility, built on global standards and supported by local production.

Mr. Masaya Wakuda, President & CEO of Honda Atlas Cars (Pakistan) Limited, highlighted that the HR-V e: HEV is not just a new model launch, but a strategic leap forward in the direction of electrified mobility, intelligent features, and connected experiences. He emphasized that this hybrid SUV is the most advanced, economical, and affordable offering in its segment, setting new standards in performance, efficiency, and design.

Mr. Muhammad Naeem, General Manager Sales & Marketing at Honda Atlas Cars (Pakistan) Limited, shared key highlights of the new HR-V e:HEV:

“The HR-V e:HEV represents a new benchmark in hybrid performance. With its advanced two-motor hybrid system, it offers instant torque, seamless acceleration, and exceptional fuel efficiency. Key features like the 9-inch touchscreen infotainment system, 7-inch TFT meter, perforated leather seats, wireless charger, and Honda SENSING safety suite—including Adaptive Cruise Control and Collision Mitigation Braking—make this SUV a perfect blend of performance, technology, and safety for Pakistani consumers.”

Featuring Honda SENSING as standard, bold exterior styling, tech-rich interiors, and introductory pricing from Rs. 8,999,000, the HR-V e:HEV sets a new benchmark for Pakistan’s compact SUV market.