WEBDESK: In a bold move set to reshape the sports broadcasting landscape in the Middle East and North Africa (MENA), regional digital platforms are exploring a strategic alliance aimed at consolidating sports media rights across countries. With increasing competition and fragmented rights distribution, a unified strategy could be a game-changer for sports fans and streamers alike.
At the heart of this alliance are two major streaming players: Shahid, owned by Saudi Arabia’s MBC Group, and StarzPlay Arabia (Starz On), a dominant force in the UAE. The proposed model involves co-acquiring broadcasting rights for key sports events either at a pan-MENA level or via segmented national exclusivities. For instance, Shahid may hold exclusive rights in Saudi Arabia, while Starz On secures similar rights in the UAE.
The initiative doesn’t stop there. Talks are underway to include prominent platforms from other MENA countries:
- Watch It (Egypt)
- Shasha or OSN+ (Kuwait)
- stc Group’s Jawwy TV (Saudi Arabia, Bahrain, Kuwait, Oman, Maghreb)
- Al-Rabiaa TV (Iraq)
Beyond traditional league matches, this coalition aims to secure broadcast rights for major Asian Football Confederation (AFC) events, with future ambitions to negotiate directly with UEFA and FIFA.
Sources suggest that the alliance may evolve into a full-fledged joint venture (JV), combining resources and negotiating power to challenge international media conglomerates. The JV would handle rights acquisition, distribution, and monetization across all MENA markets, bringing fans closer to uninterrupted, region-wide sports content.
As the digital wave continues to transform entertainment, this proposed collaboration could finally offer what MENA sports viewers have long awaited: a one-stop platform to watch their favorite teams, leagues, and tournaments—live and local.
