Nestlé Pakistan selects Publicis Media as its official Media Agency Partner

Nestlé Pakistan has appointed Publicis Media to manage its media strategy in the country, focusing on transforming its media operations and optimizing the effectiveness and efficiency of its media investments across various platforms.

Joselito “Jason” Avancenaña, CEO of Nestlé Pakistan, highlighted the critical role of media transformation in achieving sustainable growth and industry leadership. He stated, “Nestlé aims to harness data and technology to drive change and set new benchmarks for marketing excellence in Pakistan.”

Benish Irshad, CEO of Publicis Media Pakistan, expressed enthusiasm for the collaboration, noting, “We are confident that this partnership will accelerate Nestlé Pakistan’s digital transformation and align with the company’s vision of marketing excellence within the FMCG sector.”

Fuad Ghazanfar, Head of Communications & Marketing Services at Nestlé Pakistan, added, “This partnership supports our goal of enhancing audience engagement and maximizing the return on media investments.”

Publicis Media officially took on the role as Nestlé’s consolidated media agency on September 1, 2024.

With Pakistan’s media and digital landscape evolving rapidly, Nestlé Pakistan is dedicated to driving innovation and setting new standards in the industry.