Syed Fuad Mehdi, an esteemed figure in marketing and communications, has assumed the role of Head of Marketing & Communications at the Institute of Business Administration (IBA).
He has more than 22 years of experience in the role, consistently creating and implementing strategic marketing campaigns that boost brand awareness and encourage growth.
Recognized as a strategic brand architect and digital marketing enthusiast, Mehdi’s expertise covers a broad range of areas, including brand strategy, governance, team leadership, marketing and branding, advertising, corporate communications, and digital marketing.
His reputation as a transformational leader stems from his ability to lead teams in creating innovative solutions that keep pace with changing market demands. He strongly believes in CSR and sustainability, ensuring that humanitarian efforts are integrated into the brand’s strategy.
At IBA, Mehdi is anticipated to utilize his extensive experience to strengthen the institution’s brand representation and encourage important interaction with major stakeholders.
