Realme’s CEO, Sky Li, has announced a significant product strategy called “Top to Bottom Expansion” for the New Year. This strategy aims to broaden product portfolios to cover both premium and budget segments.
In 2024, realme plans to reintroduce the GT series in overseas markets, focusing on hardcore technology in the high-end segment. Simultaneously, they will launch the all-new Note series, positioning it as “long-lasting value” to excel in the entry-level smartphone market.
Sky Li emphasizes that the birth of the Note series is a response to challenges and an expectation for the future, believing that technology’s greatness lies in both innovation and popularization. Realme, as the fastest-growing global smartphone brand, aims to solidify its position with the expansion of product offerings across all price ranges in 2024.
The CEO expresses confidence in facing competition and believes exceptional products are the key to overcoming challenges. The Note series is expected to bring extraordinary tech experiences to young users worldwide.
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