AdAsia Lahore has concluded and the next AdAsia shall be held in Macao in 2021 and the 2023 event shall be held in Seoul, South Korea. AdAsia Lahore was phenomenal and memorable. Delegates from all over the world and Pakistan had great time during this three day journey event, which included insightful speeches, scrumptious food followed by a series of festive events at various historic locations of Old Lahore.
Popular global and national brands of Pakistan participated with immense interest to make the event an amazing success, with EBM (English Biscuit Manufacturing) emerging as the most prominent brand endorsement during the entire duration of the 2019 AdAsia Lahore event.
EBM’s powerful brand representation was experienced throughout the 3 days, being the main sponsors of the event,
New Brand Identity: Being the main sponsor of the event EBM revealed their new brand identity to a very large audience of global and local who’s who from the advertising and media industry, this launch strategy allowed to create a powerful and lasting impact for EBM that shall go a long way for product recall and immersive market penetration in the coming days.
Kudos to the team EBM.
Brand Activation: At the entrance of the venue EBM installed their coffee/tea/snack corner strategically at the most prominent location with display of their complete product range giving their products and brand name a very powerful visibility for visitors of the event. EBM’s ‘CakeUp’ was the ‘hot cake’ of this display which was enjoyed by almost all participants enjoyed the indulging soft centre filled cake lured people to not limit their sweet tooth to be pampered with at least 1-2 cakes. I, myself was hooked on this delicacy.
Coupled with an extremely professional and congenial sales staff at the EBM counter, the experience was attractive and enticing, however this experience could have been further enhanced if members of the EBM Brand management also engaged with visitors media and advertising industry at the EBM refreshments stall.
The masterstroke of strategy paid huge dividends for EBM as it won the coveted AFAA award on the first day of the event which was received by the founder of EBM, Mr. Khawar Masood Butt.
EBM retained brands presence during all immersive sessions, Panel Discussions and Marketing Team meets were a treat while listening to EBM’s CEO, Dr Zeelaf Munir and her team maintaining a visible presence by sharing fantastic brand and campaign insights as well as through immersed conversations.
By Imran Malik along with Asif Jahania