The ‘Abhi tou sirf shuru’at hai aglay 25 bhi sath hain!’ 360° campaign commemorates the fact that Jazz has always been ahead of the game but the best is still yet to come.
Jazz has always been the largest mobile communication provider in Pakistan with every third mobile user in the country being a Jazz user. From its inception, the mobile operator has been working on its vision to digitize Pakistan and is now singlehandedly changing the digital ecosystem by becoming the leader in innovation and technology.
This technological innovation is evident given Jazz boasts the largest data users at over 36.5 million, most of whom are using the best-in-class Super 4G technology that has been awarded as the fastest 4G in Pakistan three times in a row by Ookla[i]. Jazz’s data supremacy is based on its technically superior network with the largest spectrum holding and over 13,000 towers.
“Jazz was launched with a promise of connecting Pakistan and 25 years on, we empower 60 million Pakistanis through the country’s largest voice and data network, high-speed mobile internet, innovative VAS offerings and financial services,” said Aamir Ibrahim, CEO Jazz. “Our journey has been about focusing on access even in the remotest regions, a customer-centric approach and a commitment to affordable digital tools for all.”
To commemorate its 25 years of excellence, Jazz is carrying out a massive digital and multidimensional campaign aimed at celebrating the past struggles, present achievements and the vision for the future.
his campaign communicates how the past and present accomplishments are nothing compared to a more promising future under Jazz’s pledge to take Pakistan into an era of digital advancement & innovation – where every Pakistani will be able to achieve their dreams and tell the world of their true potential without any limitations. The campaign commemorates the fact that Jazz has always been ahead of the game, however the best is still yet to come as it is just the beginning, hence the tagline – ‘Abhi tou sirf shuru’at hai aglay 25 bhi sath hain!’
A TVC kicked-off the campaign by showcasing, in a very artistic manner, how Jazz has been defying the norms and changing the digital landscape of the country for years and is geared to take on the future with the millennial youth right by its side.
Whereas, Pakistani citizens are being asked over Instagram to share digital artwork or content pieces that tell the story of a futuristic Pakistan. The purpose of this Instagram campaign is to give a glimpse into the future marked by new age technology and innovation.
Additionally, Jazz played on the theme of nostalgia and growth by asking Pakistanis to reminisce their favorite memory associated with Jazz from the last 25 years. The entries saw an influx of heart touching stories revolving around themes of new beginnings, family and love. As a pioneer in the telecom market, Jazz prides itself in connecting people, enabling digitization and revolutionizing businesses and this sentiment could be seen reflected in the stories that were shared. In response to the stories coming in, Jazz is selecting the top most heartwarming stories and handing out giveaways.
As 25 years is a big landmark for any company, Jazz has also revamped its website alongside offering valuable customers a generous 25% off on the Weekly Mega Super Duper bundle. They can get 10 GB data, 5000 Jazz/Warid mins, 5000 SMS & 50 off-net minutes all in just PKR222*.[ii]
This is just the beginning of a digital revolution and we’re excited to see what Jazz has in store for the future. Congratulations on the 25 years of learning and innovation and here’s to 25 and more!
[ii] Note*: Jazz users can subscribe to this bundle by dialing *505#.