Digital Broadcast Pvt. Ltd (DBTV) and Deutsche Welle (DW) signed a memorandum of understanding in Islamabad


ISLAMABAD – To improve outreach and innovations in news media platforms, Digital Broadcast Pvt. Limited(DBTV) and Deutsche Welle (DW) signed a memorandum of understanding in Islamabad.

The understanding aims at creating collaboration in terms of content and sharing information through DBTV’s next-generation digital platforms, and to enhance the knowledge experience of the users by providing diverse content.

German Ambassador to Pakistan Martin Kobler said: “It is great to see cooperation between DBTV and DW in digital broadcasting to take benefit of each other’s experience. It is cross-fertilizing cooperation between the two sides.”

Nadeem Siddiqui, DW Representative in Pakistan, hoped that more steps would be taken to enhance the partnership between DW and DBTV.

Chief Executive Officer of the DBTV, Amir Jahangir said: “This cooperation is confidence of international institutions in DBTV’s vision and professional conduct. DBTV is one of the first media entities in Pakistan, which has deployed Artificial Intelligence (AI) modules in the newsrooms”.

This collaboration with DW will help both organizations create an appreciation for new ideas and innovation in society while creating a better understanding of the socio-economic values and realities at multiple levels.

The core narratives surrounding issues within the Pakistani context require that international media collaborate with local stakeholders to ensure that their content is up-to-date with the latest events for the promotion of a knowledge-based economy to improve the global state of media and journalism.

Bakhtawar Mahmood, General Manager of DBTV, said: “The programming and content strategy of DBTV is unique as it brings in youth in the socio-economic and political debates while providing the opportunity to create and interact at the same time.” She further said: “The programs are designed with viewership consumption patterns in considerations, which is looking for the proximity of location, thematic relevance, ease in availability of time and space.”

Deutsche Welle is organized as a public broadcaster and financed by federal tax resources. To distribute its audio and audiovisual program and its online services worldwide, it uses satellite transmission, terrestrial and cable transmission, streaming media, and other technical facilities, either by operating such facilities itself or through partners.

DW stands for in-depth and reliable information in 30 languages, with TV in English, German, Spanish and Arabic. DW flagship is the 24-hour English language TV channel which is available almost everywhere in the world.

DBTV is the first Internet TV in the South-Asian region with an AI-enabled newsroom. DBTV aims to disrupt the media landscape in the region with the mission of empowering citizens with information that can be translated into actionable knowledge.


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