Shoaib Mir, A Genius Of Pakistani Advertising, Dies


Shoaib Mir, Visiting Faculty at Beaconhouse National University, Communication Consultant and Creative Writer died peacefully last night in Lahore.

An Advertising genius, Mr. Mir created many iconic campaigns for five decades working in almost all big Ad agencies of Pakistan.

Mr. Shoaib Mir graduated from University of Punjab and started his Advertising career from Prestige Communications, Karachi as copy writer in March 1969. Coming from Prestige Communications, he had worked for Scan Communications, Blazon, Manhattan Leo Burnett, Orient McCann Erickson, Lowe & Rauf, Orient Advertising, Midas and most recently at BNU.

Survivors include his wife of 32 years, Yasmeen Shoaib, Son, Abdullah Mir and daughter Raeesa Mir.

His Namaz-e-Janaza will be held on Tuesday, May 22, 2018 after Zuhr prayers (1:00pm) at his residence, 476-B PCSIR II, Lahore.



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