Creator of famous hashtag #AOTF, CEO Starcom Mediavest Pakistan, Omar Abedin resigns


Mr. Omar Abedin resigned as CEO of Starcom Pakistan, one of the Pakistan’s largest media holding company, after a brief tenure of almost sixteen months, paving way for the appointment of a new pair of hands to helm Pakistan’s leading media house.

A tech savvy, Mr. Abedin, while talking to a media outlet said that he now wants to pursue a different path, which he will share with everyone very soon. Announcing his resignation he stated:

“I’m leaving Starcom to pursue a different path which I’ll be able to talk about soon Insha’Allah. I’ve had an amazing experience with Raihan and the team over the past year and a half.”

Mediabites has this honor of being the first media website to interview Mr. Omar Abedin in Lahore after being appointed as CEO Starcom Pakistan. He is the one who created the most popular Hashtag for the group #AOTF, after sharing his future plans and objectives with the team Starcom.

Omar Abedin’s brief intro: (Courtesy: LinkedIn Profile)

From 2010-2014, I advised brands across multiple categories and geographies on various aspects of marketing & sales. I also developed & launched 3 start-ups, including 800-Battery, the Middle East’s first battery replacement service that comes to you when your car battery is dead.

In 2014, I joined the newly formed Al Etihad Credit Bureau in the UAE. This is a Federal Government entity tasked with the collection, collation & dissemination of credit data in the UAE. We literally changed the way people and companies view & access credit. Exciting!

Equally exciting – I recently published a book titled “Building Brand YOU!”​. It’s available here –

Over the past 25 years, I have LOVED working with organizations that value innovation, insight-based decision-making, team development AND drive towards developing powerful brands as a part of the culture. My role has always been that of change agent, and growth driver.

I am currently CEO of Starcom Mediavest, Pakistan’s 2nd largest media agency. We plan and buy media (and do a lot of other innovative & fun things!) for our amazing clients like P&G, Coca Cola, Mondelez, Royal Friesland Campina (formerly Engro Foods), National Foods, Zong (China Mobile), Samsung and so many more!

We are #AOTF – the #AgencyOfTheFuture! Come see us to see why…


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