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TECHBITES: Adidas admits that ‘We over-invested in Digital Advertising’, now shifting...

Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in digital and...

Advertisers, ad agencies and social media combine to tackle online threat

Sixteen of the world’s biggest advertisers have joined together to push platforms such as Facebook, Twitter and Google’s YouTube to do more to tackle...

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