- Macy’s, Kohl’s and J.C. Penney are struggling to drive shoppers to malls.
- Black Friday has long been a day these retailers relied on to boost sales.
- But the shopping day doesn’t hold the same weight it once did.
Black/Blessed Friday isn’t quite the deal frenzy it used to be.
Retailers have been touting bargains for weeks. With more shopping moving online, it has only become easier to compare prices, and so the lure of doorbuster deals is losing its grip on shoppers.
Department stores have relied on winning shoppers’ dollars on Black Friday more than other types of retailers, she said. The hope has been that shoppers will stock up on items they need for themselves, like bath towels and bedding sets, in addition to picking up gifts for others.
But now, it shouldn’t come as a surprise to most people that department store chains such as Macy’s, Kohl’s and J.C. Penney are struggling to drive shoppers to malls. These companies are finding themselves in sales slumps.
Some say the holiday shopping started as early as July, thanks to the timing of Amazon’s Prime Day event. But there are a slew of other reasons as to why Black Friday isn’t what it once was.
Putting the pressure on department stores, big-box companies like Best Buy, Target and Walmart have turned to offering sitewide deals online, across the span of a few weeks. Amazon started its Black Friday deals last Friday, while it launched other deals even earlier in the fall. Walmart started offering holiday deals, “earlier than ever” this year, on its website in October.