Public Boltee Hai: ‘Brrr’ did not turn out to be what Coke was expecting

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The new ad launched by coke has been followed with a numerous amount of criticism. Unlike the first coke campaign “brrr” released in 2008, the recent commercial did not gain the support that coke was looking for. Instead it turned into a huge failure.

Watch the Ad first:

Coke Brrr

When you have to recycle ideas, it means either you are environmentally friendly of just a dumb piece of shit… Im sure it’s the later seeing this royal piece of epic debauchery. Let me be the first one to say this and be very very clear, that between the two black drinks in the market, Pepsi is now officially the cooler brand.Advice for Coke: Time to clean house and hit that reset button Time to remember that COKE was awesome and cool when it was NOT about the celebrities! You will never win that battle with Pepsi. Leave it. Apnay complex chor doa. Viagra istimaal karo and kuch karlo.#Coke #Pepsi #AdMAdDude #CocaCola

Posted by Ad Mad Dude on Saturday, October 5, 2019

People are not only cursing the company, but also saying how the ad is making renowned celebrities look “stupid”. Coca Cola has always been one of the most consumed soft drinks not only in Pakistan but worldwide, and Pakistanis are bringing shame to themselves and the drink.

The idea behind the concept of “brrr” is to promote how the drink is a source of refreshment. But instead the directing and production is so poor that it backfired. Among the many comments on Facebook under this video, people expressed their thoughts stating that the concept is interesting and a never dying one, but the production and directing of the ad ruins it all. It may even seem that the production house produced it in a hurry (that’s how bad it turned out).

It is a big shame for the Pakistan to be creating such contents about a brand that is loved by everyone. Moreover, it is pathetic to be using a celebrity/singer like Atif Aslam for something like this. Coke has created one of the best campaigns the world has ever seen, and this is what they bring forward?! Disappointing to see this, because I am sure everyone expected something great especially after its “hum ek hain” campaign.

“When you have to recycle ideas, it means either you are environmentally friendly of just a dumb piece of shit….” (ouch!)

“Bow your heads in shame, you ruiners of the brand that simultaneously produces content like Coke Studio.”

And since when did Coke become all about celebrities?! Some very disappointed fans state that if a choice had to be made between Pepsi and Coca Cola, Pepsi is without a doubt the “cooler” brand now.

Advice for Coke: Time to clean the house and hit that reset button.
Time to remember that COKE was awesome and cool when it was NOT about the celebrities!

Good luck for the next commercial!

Here is link of hit old TVC:

**The above comments are taken from Social media pages of ”Ad Mad Dude” and ”Advertising Pakistan”.

by Barirah Abdul Khaliq

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