Sohaib Sheikh, Senior GM Marketing PCB, key member of Najam Sethi’s PSL team, calls it quits

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Sohaib Sheikh, one of the key figures in the Najam Sethi team that launched the Pakistan Super League (PSL) four years ago, has stepped down from his post in the Pakistan Cricket Board (PCB).

The Board confirmed on Thursday that Sohaib and another senior official from its Marketing Department have departed the PCB. “Senior General Manager, Sohaib Sheikh on Wednesday, tendered his resignation as part of his career move,” the Board has announced. But in reality there was extreme pressure on the new PCB management to replace the old and trusted guards of Najam Sethi’ team. With the exit of Sr. GM, GM and Director marketing now the marketing department is almost free from the old management.

Waseem Khan, PCB’s Managing Director, hailed the duo’s contributions towards the development of PSL. “We respect their decisions to move on for career purposes and we would like to place on record our thanks for their commitment and effort over the last four years. On behalf of PCB, we would also like to thank them for their excellent contribution in the development of the Pakistan Super League, which is now one of the most respected domestic T20 leagues in the world,” Waseem said in a statement.

PCB has announced that the recruitment process to fill these positions will start in due course. Sohaib was part of the PCB team that launched the PSL back in 2016. Naila Bhatti, an old comrade of Najam Sethi’s Daily Times/Wikkid days joined PCB under Chairmanship of Sethi back in 2016 and she brought top marketing professionals in her team, Sohaib Sheikh was one of them. Naila Bhatti with her rich experience in marketing knew the best of the the best from Ad industry and she took on-board Blitz as their advertising partners. Under their patronage, the nascent league was an instant success and had evolved into one of the major T20 contests in the world.

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