Apple reportedly plans to hold a high-profile media event replete with Hollywood stars to launch its long-awaited streaming video service. News reports say Apple is looking to hold the event March 25 at its Cupertino, Calif., headquarters.
Apple has invited actresses Jennifer Aniston, Reese Witherspoon and Jennifer Garner, as well as director J.J. Abrams, to attend the event because they’re making TV shows for the new service. The new service would compete with Netflix and Amazon Prime Video, among others, the report said.
The video and news offerings are part of Apple’s initiative to increase services revenue from its huge base of Apple device users. Apple has an active installed base of 1.4 billion users worldwide across iPhone, iPad, Mac and other devices.