Muslim-American journalist Noor Tagouri devastated after Vogue mistakenly mixed-up with Pakistani actress Noor Bukhari


After her long hard work and struggle, Noor Tagouri finally got what she wanted. When she opened the recent issue of US Vogue Magazine, she was left in awe to see herself there all dressed in Givenchy.

Upon reading it carefully she was more surprised and less happy this time because she was misunderstood as Pakistani actress Noor Bukhari.

A video of her reaction to this was uploaded by an Instagram activist in which she was expressing herself;

“Are you kidding?” she sighs.

“I have been misrepresented and misidentified MULTIPLE times in media publications — to the point of putting my life in danger,” she wrote. “I never, EVER expected this from a publication I respect SO much and have read since I was a child.”

“Misrepresentation and misidentification is a constant problem if you are Muslim in America,” she continued. “And as much as I work to fight this, there are moments like this where I feel defeated.

Tagouri later told CNN that she wasn’t surprised by the mistake and that it happens “more often than not.”

“I’m so grateful and humbled by the support and conversation this has started,” she said in a text message. “This wasn’t about ME being misidentified and represented — it was about all marginalized people who are constantly an afterthought and not truly seen.”

However, the vogue has apologized to both of them for their mistake and made sure that they would be careful next time, “try to be more thoughtful and careful in our work going forward.”

Furthermore the magazine also added in a post on social media platform, “”We were thrilled at the chance to photograph Tagouri and shine a light on the important work she does, and to have misidentified her is a painful misstep, We also understand that there is a larger issue of mis identification in media — especially among nonwhite subjects.”

Noor Tagouri shared with media that this is not the first time she is misunderstood by media. This common if you are Muslim in US. Earlier she was misunderstood as Noor Salman, wife of the gunman responsible for the Pulse nightclub mass shooting in Orlando and had to face a lot of trouble and even harassment when media was covering Salman and shooting.

“This isn’t just about someone using my photo,” she told CNN’s Brian Stelter at the time. “It’s about the fact that the misrepresentation of Muslims — especially Muslim women — in the media today is putting so many people in harm’s way.

“When people are covering a story and being reckless about fact-checking or making sure that they’re covering the story in a way that isn’t putting the community they’re taking about in danger, they’re not thinking about how this is going to actually affect the people who are being talked about.”

“When people in newsrooms who are covering our community are just turning stories out and not really thinking about ‘how is the way I’m reporting the story going to affect the Muslim community today?’ There’s this huge disconnect,” Tagouri said at the time, revealing that some media outlets had later apologized for the mistake.

The matter became troublesome for Vogue themselves when people on social media called out the magazine for referring to people of colour as “nonwhite subjects”. Other demanded to publish to feature Norr Tagouri in the next month’s issue.

“Noor is not a ‘nonwhite subject’ she (is) a Muslim woman,” one commentator, Shani Vellve, said. “Referring to her as what she is not is weird and it centres whiteness as the standard to which she and other women of color are wrongfully held. Stop describing POCs (people of color) as ‘non-white subjects.’ It is dehumanizing.”

However, Tagouri herself acknowledged the apology by the magazine and told that she has plans to meet them in New York very soon.

“I appreciate the apology and have spoken to several (people) at the magazine on how to move forward and actually have a conversation on misrepresentation and do something about it,” she said.



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