Facebook to integrate WhatsApp, Facebook Messenger and Instagram

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Facebook, Instagram and Whatsapp  are going to be connected to each other in near future and you will be able to direct message from one app to another. Recently it has been reported in the New York Times.

Each app will work as standalone app with the additional feature of direct messaging to other app i.e Whatsapp Instagram and Facebook. Facebook is rebuilding infrastructure so that people who might use only one of Facebook’s properties could communicate with others within the company’s ecosystem. All of the apps will support end-to-end encryption as well. Facebook has yet to provide a timeline for when this will happen.

“We want to build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private,” a Facebook spokesperson said in a statement. “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks. As you would expect, there is a lot of discussion and debate as we begin the long process of figuring out all the details of how this will work.”

This operation will help the users to get more engaged, merged app system will help them to communicate easily and they will make it their primary priority for messaging purpose. This will in turn increase the traffic on all the apps and help in bumping up its advertising arm at a time when growth has slowed down.

Facebook has the most users of any other social media platform, and by combining its assets this way, the company could more directly compete with Apple’s iMessage and Google’s messaging services. WhatsApp and Instagram have grown tremendously since then, prompting Mr. Zuckerberg to change his thinking, one of the people said. He now believes integrating the services more tightly will benefit Facebook’s entire “family of apps” in the long term by making them more useful, the person said. Mr. Zuckerberg floated the idea for months and began to promote it to employees more heavily toward the end of 2018, the people said.

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