BIG NEWS: Sardar Media Group launches ‘Humsafar FM 94.6’, unveils their New Sales Team


The SARDAR Group of Companies owns Multiple and diversified business and Companies. Sardar Builder Holdings Limited, A company incorporated in UAE in 2005. Recently the group ventured in to Media Industry and has acquired the Humsafar FM 94.6 network after a successful bidding. The group has relaunched the network and has formulated an effective professional marketing & sales team to run the operations of the Network.

The Marketing & Sales is headed by names now considered as pioneers of the FM era:

Mr. Saifuddin Tariq (Karachi): 

A seasoned and thorough professional Saifuddin Tariq, previously the GM marketing and sales FM 100 is one of most senior FM sales person of our media industry. Saifuddin Tariq has joined Humsafar FM 94.6 as Director Sales & Marketing. He started his career back in 1990 from Cricketers International and has an approximately 28 years of experience in media industry.

Mr. Waseem Awan (Lahore):

A young and energetic, Waseem Awan started his media career from Dawn Group back in 1999, then moved to FM 89 and remained their till 2010. Before joining Humsafar FM 94.6 as Regional Head Sales & Marketing Center, he was working as Director at J&J ventures.

Mr. Umer Khan (Islamabad):

Umer Khan, an experienced and one of the top media expert from Islamabad, was working as Head of Sales North SAMAA FM. He has joined Humsafar FM 94.6 as Regional Head Sales & Marketing North. Umer Khan has an approximate 18 years of rich experience in Media Industry.

With 9 FM Stations all across the country (Karachi, Lahore, Islamabad, Peshawar, Quetta, Multan, Faisalabad, Daska, and Hyderabad), Humsafar FM 94.6 boasts the largest FM Radio Network in Pakistan.

With its unique eclectic mix of back-to-back songs and music genres, Humsafar caters to all music-listeners.  Whether you’re an Oldies-lover or go for the latest hits, would like to get energized by some Rock or relax with light Classical, in the mood for Ghazals or rather switch to the Bhangra beat, they have it all here for you.

All this makes Humsafar FM 94.6 one of the most effective and entertaining current platforms for the advertisers to showcase their brands.

Media bites wish Saifuddin Tariq, Waseem Awan and Umer Khan all good luck in their new assignment at Sardar Media Group!


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