Will Aap News’ launch be successful despite the crisis being faced by the Pakistani Media Industry?

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As the depression in the Pakistani Media continues, another News Channel has struck the industry. Aap News started their test transmission today. The CEO Aftab Iqbal, who is a veteran journalist, anchor and writer is the backbone of the channel.

The industry has been in a crisis due to the restriction and closure of Government advertisement, causing channels to lay off an astounding number of media workers.

Some companies dealt with the issue by reducing the salaries of their anchors by 35%. Nonetheless, Aap Media Group is launching two channels back to back.

One of which is Aap News while the other is an Urdu news channel. The core team of Aap News is comprised by Aftab Iqbal, Najam Sethi, Imran Mir, Abdul Rauf, Aniq Naji, Shahzad Nawaz, Nauman Ijaz and Mishal Bukhari.

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