J Walter Thompson London has made a ground-breaking blurb battle featuring the connection between football matches and frequencies of abusive behavior at home, against the woman.
The responsive battle for the National Center for Domestic Violence has been propelled as the World Cup grabs pace. It highlights pictures of national banners engraved onto ladies’ countenances in blood.
The England publication, for example, highlights blood running from a lady’s nose, shaping the St George’s banner over her face. Different executions in progress will riff off the banners of Japan and Switzerland.
The work originates from understanding that reports of aggressive behavior at home increment 26% when England play and 38% when England lose.
“As fans across the world watch each game with trepidation so too do the partners of some of those fans,” said Jo Wallace, inventive chief at JWT. “The lesser-known aspect of football is clearly communicated with this impactful campaign, ‘The Not-So-Beautiful Game’.”
“The team saw these stats and immediately created this excellent work to help reach and support victims of Domestic Violence during the World Cup when they are in particular danger.”
The symbolism will be utilized crosswise over advanced, print and out-of-home, with Ocean Outdoor supporting on the last mentioned. The campaign will keep running all through England, Switzerland and Japan coordinate days until the World Cup.