PEMRA, an independent, constitutionally established institution, known for regulating and issuing license for channels, for the betterment in standard of all types of media, in Pakistan.
In a country like Pakistan, where news have become nothing but a source of entertainment for many. PEMRA is determined to advertise as many channels as it can, despite the fact that there is already a case against them in the Supreme court, where it had an allegation that channels are depriving their employees from their salaries, Geo’s employees were included in these.
However, PEMRA wants the licenses coming, so that they can make money to full of their capacity. It even wants the channels who are facing a critical financial situation, to gamble for their luck.
Following is the PEMRA Ad in different Dailies: