Sufi launched new TVC for ramazan which seems like a short film, its being badly criticized by public. There isn’t any creativity in this ad, same as before and every year. Only addition is this time they have moved to Turkey, each year they come up with similar story for any oil or milk brand. Last ramazan similar TVC was seen for olper’s milk, with song at background and 3-4 minute long commercial. Ads doesn’t need to be a story or film, in shortest time your message should be expressed. But production house for sufi took it for tele-film. New trend is arising in Pakistan to shoot advertisements abroad and pitch your product to desi(local) community that with international touch ups, to show their product is more featured and attractive. May our creative director’s get better understanding and come up with some thing short and creative.
Below is the ad, I am sure you have already seen it on TV:
Here are few comments what public says about this commercial: