Sohail Ansar former CEO and Executive Director GroupM Pakistan joins H-Now, a new entertainment television channel launched in November 2017. Sohail will be working to develop the TV channels marketing and strategy and his years of experience in media and marketing will be an asset to the organization.
Sohail is a veteran of the media and marketing world. Prior to his role at GroupM, he had been associated with Unilever Pakistan for 18 years, working across verticals of brand, trade and media while also on an offshore assignment with Unilever, UK.
H-Now’s innovative approach has made it stand out from its competitors. H-Now is the first channel in Pakistan to introduce content from South Korea and South America. The Korean shows are a USP of the channel and are being appreciated by audiences of all age groups. The channel has also focused news content on the entertainment industry as well as live TV talk shows with celebrities and industry gossip. The channel objective is to deliver premium global and local entertainment to its audiences.
We wish Sohail Ansar all the best with his new assignment at H-Now.
Mediabites Editorial – Shoaib Naqvi & Imran Malik