McDonald’s will flip its iconic “golden arches” logo upside down on Thursday in honor of International Women’s Day.
The fast food chain will reverse its “M” logo to a “W” on its social media platforms, and 100 of its locations will have special “packaging, crew shirts and hats, and bag staffers” to celebrate the day, according to Business Insider.
“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” Wendy Lewis, McDonald’s global chief diversity officer, said in a statement to the publication.
One McDonald’s location has even flipped the “golden arches” logo on its sign. The franchisee of the Lynwood, California location told Business Insider she flipped the sign in honor of International Women’s Day.
McDonald’s spokesperson Lauren Altmin told CNBC the company “take[s]” pride in its diversity.
“We have a long history of supporting women in the workplace, giving them the opportunity to grow and succeed,” she said. “In the U.S. we take pride in our diversity and we are proud to share that today, six out of 10 restaurant managers are women.”
Other national brands are also changing their normal logos and packaging in honor of International Women’s Day.
Brawny will replace the man in its paper towel logo with a woman as part of its #StrengthHasNoGender campaign, and whiskey brand Johnnie Walker is putting a woman on its logo for a limited edition “Jane Walker” bottle.
Mediabites Editorial – Shoaib Naqvi (Via The Hill)