'Sabroso is the best quality brand of healthy chicken products' – Salman Sabir

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Sabroso: New Food Brand by Sabirs’ Group

Sabirs’ Group is the sparkling name, institutional landmark, inspiration and a symbol of hope on the horizon of Pakistan’s Poultry Industry. The group carries a history that extend over many decades of experience, expertise, patriotism and commitment to provide better nutrition to the nation.

Once Sabirs’ Group has successfully made its mark and impact in the B2B market of poultry industry, the group has laid the foundation of its state-of-the-art poultry processing plant to deliver high quality chicken for all household under the brand name of Sabroso.

The story of Sabroso is a story of love and commitment to quality & health. We at Sabroso believe that you and your loved ones deserve hygienic and wholesome chicken at the most affordable rates. We are committed to bring the top-notch protein enriched products, which in in compliance with internationally recognized and recommended health & well-being standards.

We understand how important your family’s health, wellness and well-being is to you, which is why we have committed to make it our top priority, now and always. Get ready to warn up your kitchens and your hearts for Sabroso.

Sabroso is being led by Mr. Salman Sabir; a passionate young throb; who did his graduation in mechanical engineering from USA and joined business in early 2015 with an objective to translate his father’s vision to make Pakistan a protein enriched country by serving the community with high quality standards in poultry industry.

With a belief that one just need a vision, and willingness to take a leap of faith, Mr. Salman Sabir initiated the project under the dynamic leadership of his father. He is in charge of the processing plant and leading the sales & marketing of the brand from the front.

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MediaBites Ediorial: Mudabbir Ali & Imran Malik

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