Philip Moris is one of the giant multi-national cigarette and tobacco manufacturing company, with multi-cigarette products, sold worldwide. This company says its new year’s resolution is to give up cigarette. Research study shows that tobacco kills half of its users while bring serious illness to others. The tobacco explosion in the modern world is one of the major public health fears the world has ever faced, killing more than 7 million people a year. More than 6 million of those deaths are the result of direct tobacco use while remaining are the result of non-smokers being exposed to second-hand smoke.
As Philip Moris says he aims to direct the company to produce less toxic cigarette like e-cigarette and other substitutes. As we move to the past, tobacco industry spans long track record of lying about minimizing cigarette production and advocates of tobacco control are doubting if it will ever happen.
This virtual resolution of a quit cigarette is actually an alternative plan for the future business. Campaigns and different awareness programs have better impact on the smokers which has lessened the demands of cigarette. So, through such resolutions and new alternatives company wants to attract customers towards their new product which may or may not be less toxic than tobacco.
Convincing people for alternative tobacco products is the part where Philip Moris appears not as a well-wisher for the society rather a shrewd vulture who is selling his product in the guise of philanthropists.
Multi-national companies always have been concerned with their business and always wanted to attract customers for their product selling. The only possibility to reduce the tobacco epidemic is a comprehensive ban on all tobacco advertising, promotion and sponsorship that could decrease tobacco consumption by an average. Inflexible anti-tobacco advertisements and explicit warnings particularly those that include graphics and pictures may reduce the number of smokers and rise the number of smokers who quit.
MediaBites Editorial: Mudabbir Ali & Imran Malik