Syed Saad Hashmi – hailing from the family that pioneered advertising in Pakistan – has been promoted to Business Director at BE DDB (Local affiliates of DDB Worldwide), he was previously the Account lead for a host of clients at BE DDB such as UBL – the agency’s flagship account, Dabur, Tullo He was also heading the media function of the agency. In the span of his career he has handled leading local, regional, and global clients.
In his new role, he will be looking after all client relationships of the agency and will cultivate business opportunities to further enhance the agency’s footprint in Pakistan.
His rise to the top can be described as swift and exciting; having started in the advertising industry at a young age, and with stints at Orient mMccan, Orient Advertising & Circuit DraftFCB under his belt on leading postitions and handling top national and global clients like Pak Suzuki, Oreo-Continental Biscuits, Good Milk, Bank Islami, MonSalwa, Cathay Pacific, Lucky Cement, Audionic and various others.
Mediabites wish him the best of luck for his future endeavors.
Mediabites editorial – Shoaib Naqvi & Imran Malik