The centuries old tradition of Nan Khatai biscuit has been taken up by world famous brand of biscuits, LU. Historically Nan Khatai was for the first time initiated in the end of 16th century, by some Dutch in Surat India. The original recipe is said to have used six ingredients – clarified butter, palm wine, flour, sugar, eggs, and almonds.
According to some historians, the word Nankhatai perhaps combines nan with khat which means six as the original Nankhatai used six ingredients. However, others assert the word means bread from Cathay, the old name for China.
Khalifa and LU are the competing brands of Nan Khatai in Pakistan. Khalifa is a local manufacturer that started making Nan Khatai before LU and owing to the quality and feasible price reaped good name in market, but the international brand of LU seems to overshadow the product of Khalifa by making highly invested advertisements and the quality of their Nan Khatai is also not up to the mark.
Nan Khatai of both LU and Khalifa were tasted by a group of 5 people among them two said both tastes same while three of them liked Khalifa more than LU. Also with regards to the above mentioned 6 ingredients the Nan Khatai other than LU tastes more palpable. The quality of LU Nan Khatai yet again becomes important to talk about since the famous Indian film actor Irfan Khan has been hired for its promotion.
LU now seriously needs to rethink on the quality of their product because it is not as good as they are bringing good actors for its promotion.
MediaBites Editorial: Mudabbir Ali & Imran Malik
Pakistan First Media And Brand Website.
You must be logged in to post a comment.
Brand wars- Chai V Coke
Whats Hot – The Chenab Club Elections, Faisalabad.
5 Important Life lessons you need to learn before you’re 40
6 influential Pakistanis who have made us proud!
© 2013-2016 Media Bites. All rights reserved.