A new frozen food brand was launched named Sabroso. Before launching “Sabroso” sabir’s group has successfully made its mark and impact in poultry industry. To deliver safe and hygienic poultry product they (sabir’s) improved their poultry processing plant to a higher level. Sabir’s group believes that their customers deserve hygienic food and wholesome chicken at an economical price. Under the name of their newly launched frozen food brand Sabroso they are committed to provide protein enriched product. Their poultry products are internationally recognized safe and healthy.
TV Ad of Sabroso shows the oriental food items which are liked by the great populace of Pakistan. Pakistani’s have a very good taste of food. In this Ad they have tried to show the favorite food items which are mostly liked by the people of Pakistan such as spicy chapli kababa to Chicken steaks, crispy chicken, nuggets and chicken Donuts to chicken drum sticks. They say discover the world of scrumptious chicken delicacy to attract more people.
Besides pleasing the taste buds of people, this will create competition in the market because already there exist a great variety in frozen foods. Such as K&Ns, Menu, Sufi, Dawn, Big Bird & Man o Salwa.
Every frozen food brand tries to attract more customers to make their mark in the market and among the customers. Consumers are also in search of best food taste which ultimately encourages the frozen food brands to bring diversity in their food products.
In light of all this one cannot lose the chance of tasting Sobroso food.
MediaBites Editorial: Mudabbir Ali & Imran Malik
Pakistan First Media And Brand Website.
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