Shaan is one of the talented and experienced actors in Lollywood. He has made himself controversial through his Facebook statuses on his recently released movie Arth-The Destination. The movie is newly released from Lahore; in which Shaan has a leading role. We have seen wide promotions in his movie “Arth-The Destination”. The movie is stirred by Mahesh Bhatt’s classic “Arth 1982.”
Shaan has left no stone unturned to promote his movie on every forum, but the irony is that the movie has got flopped throughout Pakistan. Shaan has blamed people of Karachi to be a reason of making the film infamous. It is an accepted fact that the movie success depends not only on the item songs but the quality of the story, direction, acting, setting and other factors play a vital role in making a movie successful. Audiences were expecting much more from this adaptation of ‘Arth 1982” but it did not live up to the expectations.
It seems irrational of Shaan that he has tried to make an escape from the whole scene by putting blame on the critics of Karachi- by simply saying that movie was up to the mark it is only the personal vendetta of Karachi people being manifested in their reviews. This act has also proved to be counterproductive as people who were intended to watch Arth were discouraged and the instead preferred other movies, although they went for Arth.
As far as constructive critics are concerned- they always write about the deficiencies and conspicuous flaws they notice in the movie, solely to point out the weaknesses. So, they may not appear next time and this is how cinema flourishes. People always want a good story no matter who has directed and where it has released. Therefore, it is not appropriate to blame people for movie flop. Actor, because of his public personality should act soberly at least on social media. However, Lollywood has progressed and got attention from the public since last one decade through quality movies like Khuda k liyai, Bol, jawani phir ni ani. These movies are seen as a revival of Pakistani Cinema and we hope it will produce more good movies and we believe our cinema will get its lost fame in future.
MediaBites Editorial: Mudabbir Ali & Imran Malik
Pakistan First Media And Brand Website.
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