Advertisements of Coke are creatively better than normal ads but currently, thr widely watched ad of Coke has some serious ills which has fallen from the standard of creativity. The recent ad of coke is so detached from reality and gives no insight which is expected from a good ad since people get to watch it frequently and obviously it slowly translates into ones’ behavior and actions. Thus it has a great impact on societal level thus one should not ignore this factor while creating a ad.
Watch this Ad:
People widely commented mostly against the ad. Most of them think that it is a coward act to sell its product through singing and dancing. It is seen as an attempt to instigate people towards something which is neither close to reality but also against the social norms.
On social media people have widely commented on the ad with a majority of those who criticized the ad for its only profit oriented rationale.
People really seemed to be screwed up for such a big brand advertising lacking competitive creative team.
Some tried to show that this ad has not attracted them rather it is a farce.
Bringing celebrities like Mahira Khan can also be seen as a tactic to attract more people.
The recent ad of coke is yet another alarm of deprecating depleting sign of creativity of ad agencies.
MediaBites Editorial: Mudabbir Ali
Pakistan First Media And Brand Website.
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